4 Important Factors to Consider before you Decide to Build an Ecommerce Store

1. Select the Right Domain Name

Once you have decided what business to start, you need to choose an appropriate domain name that aligns with your business/brand name. It should match with your product name and make it easier for online consumers to find your business.

You have to be creative with your domain name and ensure that it stands out from the crowd. Try to keep it short and simple so that online shoppers can easily remember and spell your domain name.

2. Decide your Business Growth Strategy

Although it has now become very easy to build an eCommerce store, you need to have a concrete plan for your business growth beforehand.

To start with, do you have a solid marketing strategy in place to achieve your business objectives? What marketing tactics will you be adopting to grow your online store?

To drive relevant traffic to your website choose an organic marketing strategy, the backbone on which the success of every online marketing strategy depends. Also referred to as search engine optimization (SEO), it is a cost-effective way to promote your business.

The purpose of SEO is to push your website to the top of Bing and Google search results. When your website appears on the first page of search results, expect more traffic and an increase in sales.

However, the problem with SEO is that it does not give immediate results. Want to quickly drive high-quality traffic to your site? Then choose paid search advertising! Once you have added the right keywords in your Google ads, you can attract high-quality traffic to your eCommerce site.

Paid advertising on social media sites like Facebook and Instagram can also help you to target potential customers in good numbers. Overall, depending upon your budget size decide what marketing strategy to focus on to maximize conversions.

3. Decide what Products you Plan to Sell?

When it comes to selling products online, make sure they are popular and in great demand. To check the popularity of the product you plan to sell, you need to determine its search volume on the Internet.

Search volume simply means the number of searches for a specific product in a given timeframe. If nobody is searching for the product, you will never make any business. So keyword search volume has to be taken into consideration while selecting products for selling.

Your VAR eCommerce store will be successful only if you sell products with good search volume. Online tools like SEM Rush, Google Trends, Moz Keyword Explorer, Google Keyword Planner, etc., can provide good insights about keyword search volume data.

4. Figure out what eCommerce Solution to Choose

Cloud-based or on-premise eCommerce? Want to choose a B2B eCommerce platform that is easier to scale? Don't want to spend time maintaining your eCommerce system? Well, you got to use cloud-based platforms that simplify launching your eCommerce business and enable you to focus on growing your sales.

With a cloud-based solution, all the technicalities of running your online store are handled by the eCommerce provider so that you can concentrate on implementing different marketing strategies to boost conversions.

When you use cloud eCommerce, all you need is a web browser and a reliable Internet connection to run your online business. No dealing with software installation or spending money on IT infrastructure.