Global crises are first to impact the businesses that operate worldwide.  For instance, the recent outbreak of COVID-19, a contagious virus that has paralyzed almost all countries in the world by causing the enforcement of strict ‘lock-down’ or ‘stay-at-home’ orders for months. Clearly, any crisis ultimately turns into an economic crisis. Amidst such a critical crisis, the big question that lies in the minds of the entrepreneurs, especially franchisors is how to franchise a business and keep operations running so that the employees are not deprived of the income. Most franchise businesses are seen in groceries, fast-food restaurants, healthcare, beauty and body care, and other essential consumer services. So, when the economy is hit, people’s spending power reduces and these sectors are going to be the worst suffers.

Before you think that the present economic crisis emerging due to the outbreak of an unknown virus will affect your franchise, we have put here some valuable tips to keep surviving and restoring faith in your franchise venture.

Find out the direct impacts

There are maybe one or many impacts that your business will face as a result of the crisis. They can be on the sales, on the availability of employees, on the supply and distribution, or the income flow. Thus, make a list of all the probable impacts that your business may face. The earlier you recognise them, the faster you can implement plans and devise strategies to fight them.

Focus on the employees

Surely, the employees are going to be most affected in any crisis. But, maintaining transparency with them is the key to make your business going. Of course, they were the ones to support you through and out in setting up a franchise. So, when a crisis arrives, they are the ones to pull your business up with continuous support. Communicate to them the financial situation of your business, how their support is really meaningful at the times, and what are your revival policies. When they see their employer be honest and transparent, their trust is going to build up and they will help to sustain your operations no matter what.

Stablise the supply chain

Any major disruption in the global economy is also going to affect your suppliers and services vendors who supply the essential raw materials and help in the distribution of end products. It is, therefore, necessary to collect some safety stocks as long as possible from the suppliers and vendors. You should directly communicate with the suppliers to identify the issues or bottlenecks and find appropriate ways to keep the supply in progress.  Even if no solution is available, try to find some interim solutions to keep the business moving, like procuring materials from local suppliers, and selling goods to wholesalers nearby at discounted rates.

Evaluate the finances

Your business might see the worst downturn in finances during an economic crisis. However, the best way to deal is re-doing the budget and cutting out all unnecessary expenses for the time being. Besides, with an economic crisis going all around, the government may place new regulations or provide assistance to help businesses. So, keep updated with any such news. You may try to use your financial reserves for covering important debts, tax obligations and make employee payments, instead of borrowing further money.

Franchising isn’t that easy as it seems from outside. When you have a number of units to run in different locations of the country or the world, things are more complex. So, any economic crisis is going to bring unprecedented challenges and doubts on how to franchise a business. However, with these few ways, we hope a business could get through a tough time and revive again.

Author's Bio: 

James Corne is a franchising consultant who is popularly identified for his impeccable knowledge and experience of the franchising world and the one to help a lot of entrepreneurs to how know to how to franchise a business. He maintains a blog explaining everything related to franchising, from great tips on setting up a franchise to how to run it and how to face crises.