Whether you use lead generation strategies online or offline, building relationships will always be a part of network marketing. So how do you build relationships online? There are 3 things that you need to do to build relationships online.

1. Brand Yourself- A lot of people in traditional network marketing teach you to lead with your product or business. When you do this online it is even more ineffective because everybody is selling something and you look like just another salesperson.

Branding yourself requires doing something to make yourself stand out from the crowd. The easiest way to do this is to be yourself. You have to let people, get to know, like, and trust you before you start pitching your network marketing business opportunity to them.

Even then, you still should not pitch your business unless someone asks.

One effective way to brand yourself online is to create a website. It could be a blog or a website that tells people about you. Ideally your branding website should be yourname.com.

2. Bring value to others- One of the best ways to bring value to others in network marketing is to help them make some money. The majority of network marketers have not even made much money themselves so how can they teach someone else to make more money?

Well it seems that a popular way to do this is to plug into one of these online network marketing systems. If you do not have much knowledge about internet marketing that seems like the easiest way to learn so that you are able to provide value to other network marketers.

What happens instead is that you end up plugging into a system with pre written emails, and lead capture page templates, and you are deliver the same "so-called" value that everybody else using that same system is providing.

3. Build your list- The idea behind building your email list is so that you can build your relationship with your subscribers over time. You also supplement your network marketing income by offering affiliate products to your list.

Ideally, they will start to know, like, and trust you as send them your auto-responder messages over time. Then they will began to take your recommendation and buy information products through your affiliate links.

Unfortunately these played out internet marketing strategies are not as effective as they used to be.

It does not make sense to send all of your leads to one of these ready made network marketing systems, because you are losing money when you do that.

Every network marketer who wants to learn how to generate leads online needs at least 2 things: A hosting account and an auto-responder.

Most good hosting accounts and auto-responders have affiliate programs. These are the easiest affiliate commissions for a network marketer to earn online, but when you send all of your leads to your wonderful online network marketing system you give all of those easy commissions away to that system...

...because the owner of that system will earn all of the commissions when your leads purchases their hosting accounts and auto-responders through your system owner's affiliate links instead of yours.

Also while you are running around trying teach others to brand themselves, you are doing more to brand your beloved internet network marketing system.

Learn to provide real value to other network marketers, by learning good internet marketing basics... so that you are able to teach them to have success online, instead of taking the lazy approach and referring them to your almighty system.

Much Success,

Author's Bio: 

Jeremiah Carstarphen
The Cartoon Coach

Get FREE Marketing Training at http://trainingbyj.com