“How can I improve my search rankings?” this is a question on every business owner’s mind. This is quite obvious looking at the hordes of websites and competitors that each brand has on the World Wide Web. If you are not on the first page of Google Search Engine, you are sure to miss on a lot of sales opportunities. The question here is, “What is the right path to follow in order to improve search engine rankings?”

On-page optimization is one of the most tried, tested and approved ways of enhancing rankings on the website. In fact, it forms the crux of any successful SEO strategy. Through On-page optimization, you will be able to rank well on search engines and enhance the readability of your website for your visitors. In order to get noticed and make your presence felt, make sure you start optimizing your on-page factors. There are several Magento SEO optimization extensions available in the market that can help you do so. Let’s take a sneak-peek into what all can you do as a part of on-page SEO:

Take Care of Your Page Titles

A write-up without title is like having your favourite dish without salt. The page title, also known as meta title; is of utmost importance in forming your SEO strategy. It is very important for both your post as well as the page to have innovative and creative titles. Also, it must include all the major keywords that you are aiming for. When your titles are attention grabbing, they get more number of visitors and clicks.

Make sure that the title is below 70 characters and it conveys the central idea of your content. It should give your readers an idea as to what the write up is about. And, needless to say, the more the number of clicks, the higher rank it will get on search engine result page. If you own a Magento ecommerce store and you maintain your blog posts, you can you can also input the keywords in the pre-decided places in your titles with the help of a good quality Magento SEO plugin.

Use Content Links Wisely

Don’t be biased about the links that dated back several years ago. As the rules of search engines were different at that time, irrelevant and low-quality content often got ranked higher as compared to the valuable pages. During those days, this could be done just by adding few links along with anchor text. These days, the scenario is different. Blunt force link building is absolutely futile and mustn’t be used for ranking.

Instead, you can place your links to your other website pages and improve your site rankings using a Magento SEO extension. This not only makes easier for the visitors to read through your website content but also helps your other website pages to get crawled on the search engine. As these pages are connected to certain keywords and phrases, it also helps to build the relevancy of your pages. So, always remember that when content links are used properly, they turn out to be quite fruitful.

Understand the importance of Topics and Related Keywords
Gone are the days when raw keyword repetitions helped you rank high. Google now loves to connect with the content that uses phrases and keywords logically, effectively and in a meaningful way. This is because, only a content like that answers searchers’ queries successfully.

Getting content written on relevant topics will convey the on-page quality analysis system of Google that your content is precise and has all the information to answer the searchers’ queries. The keywords that are beyond raw repetitions will boost your on-page SEO rankings.

The above mentioned points strongly indicate the fact that if you want to want to boost your SEO rankings on search engines like Google, Yahoo and Bing, you need to let go of the old school SEO techniques and embrace the latest trends in SEO. Your focus should be merely your readers and the content that they are willing to read. Start working on these techniques and you will definitely witness a lot of difference.

You can consider hiring a marketing professional and writers who understand your business and provide you with the content accordingly. If you have tried implementing any of the above mentioned SEO techniques and they have showed you results, please feel free to share with us.

Author's Bio: 

Maulik Shah is the Founder and CEO of AppJetty, a fast growing software add-on store selling Magento SEO Extension and plugins for various technologies, including DynamicCRM ,Magento 1 extensions and Magento 2 extensions. Maulik is a tech enthusiast and writes about the various aspects of ecommerce technology.