There are hundreds of ways a Virtual Assistant can provide value to his/her clients - for the purpose of this article, I'd like to focus on two simple ways a VA can provide value in the area of eCommerce.

eCommerce is at the core of an online based business. It connects everything in the business together - from the website, to products, programs and services as well as to the blog, social media, affiliates, joint venture partners and more. Without eCommerce an online business would not exist.

So when a Virtual Assistant can come in and take care of several pieces on their client's behalf... the client experiences the value the VA brings to the business. It's as easy as identifying a challenge and providing a solution.

Here are two simple ways a VA can provide value to their clients in the area of eCommerce:

#1 Set Up the Opt-In and Autoresponder Series

Every business needs an opt-in on its website -the enticing offer that website visitors can sign up for, simply by completing a simple form and providing their name and email address.

A clean, simple website, with an enticing opt-in makes the connection between the business owner and prospects, and by providing continuous valuable information, it allows for the growth of a virtual relationship.

Without an opt-in, a business owner loses the opportunity to build a relationship with people who are interested in what they do and what they offer.

A Virtual Assistant who can support her clients and take care of ALL the steps - from helping the client brainstorm topics for the opt-in, to entering the content in the autoresponder program, to creating the opt-in form, a great thank you page and making it all look great - provides great value to a business.

#2 Create Products and Set Up the 'Buy Button'

While the business owners is the brain behind the expertise of his/her business - when it comes to developing products and posting them up on their website for sale - they often struggle. That's where a Virtual Assistant comes in.

When it comes to product development, a VA can support their clients in various ways - ranging from taking a full inventory of everything they have created over the years - articles, blog posts, teleclasses, PowerPoint presentations, audio recordings. This way the client can consider the content they have already developed and put it all together - restructuring, adding to or deleting as appropriate.

With creating products there's always a need for proofreading, perhaps some graphic design, developing a new webpage, etc. the final piece would include setting up the magic behind the 'buy' button for the website, so that people can actually click on a link at any time of day or night, and easily purchase the item.

It's up to the Virtual Assistant to create a streamlined process - taking a website visitor who wants to purchase an item, from the website to the shopping cart order form, (which of course keeps a consistent brand, look and feel as the main website they just visited so they feel confident about entering their contact and credit card details). And it doesn't finish there... where the customer ends up after the successful purchase must also be considered.

There you have it - two simple, yet very valuable ways a Virtual Assistant can support a client in essential areas that related directly to eCommerce.

Author's Bio: 

Cindy Greenway, author of 'Virtually Successful: 8 Simple Ways for Virtual Assistants to Find (and Keep) Clients", is the Co-Founder of VirtuallySuccessful and also lead trainer at HotSkillsVATraining. Since starting her business in 2003, Cindy has worked with highly respected and successful online entrepreneurs. She is most passionate about training and mentoring within the Virtual Assistant community. For more information, visit