by: Geoff Ficke

One of the qualities that we look for when evaluating prospective clients for our consumer product marketing consulting firm is PASSION. If an entrepreneur is not passionate about the product or business idea they are attempting to commercialize we cannot help them. Passion is palpable, easily identifiable and crucial to success.

The following are 10 benefits that every inventor or entrepreneur should consider when evaluating the passion they bring to their project. These items justify the passion that is necessary to drive the project through the difficult maze of hurdles that will inevitably be faced on the path to marketing a new product.

1. Product Benefits
My product will provide consumers real BENEFITS that improve their commercial or personal life.

2. Economic Benefits
My new product will create expanded economic opportunity for suppliers, vendors, employees and retailers.

3. Societal Benefits
The wealth and economic benefits created by my success will be spread across society in the form of expanded local, state and federal government revenues and opportunities for others.

4. Psychic Benefits
Seeing your product on store shelves ranks second, after only the birth of a child, in providing psychic satisfaction.

5. Inspirational Benefits
If I can do it, anyone can do it! Others can learn from your hard work, industry and risk taking.

6. Family Benefits
My success will enable me to provide a more comfortable life for my family, and friends.

7. Charitable benefits
With my family’s situation secured, I can support my church, associations and charities in my community.

8. Freedom Benefit
Now a successful entrepreneur, I work for myself and my time, energy and creativity benefits me and my enterprise and not an employer.

9. Creative Benefit
My creativity is confirmed by my success in the highly competitive world of private enterprise.

10. Financial Benefits
I can earn as much money as my drive, intellect and creativity allow.

If this list of 10 Benefits does not inspire Passion then the entrepreneur will surely fail. If the opportunity to improve society, benefit consumers and enrich myself, my family and my community does not motivate then I will be no different than the masses of underemployed, underpaid, unmotivated workers across the world who dread going to work every day.
Passion is inherent in the pursuit of success.

If you would like to discuss your product concept or idea and how to turn your idea into a commercial opportunity, contact Geoff Ficke at 859-567-1609 and/or visit our website at

Author's Bio: 

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.

Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. ( has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.