In this digital age, it is very important for any business or top app development companies that want to stay relevant to have a strong online presence. There are millions of potential customers on the web. Any business or top app development companies that fail to take advantage of this will be overtaken by competitors who do. There are several ways via which a business or top app development companies can have an online presence, but the most fundamental is developing a business website.

Your business website is your address on the web, it is a replica of your physical storefront. There are tremendous advantages of owning a business website. It is the first place your customers and potential customers will go to in search of information regarding your business. The credibility of your business can be measured, up to a great extent, by the quality and presentation of your website. A website can also act as an e-commerce store for top app development companies, where products can be sold.

One of the most effective website builders is WordPress. WordPress is the world's most popular Content Managing System with more than 74 million websites running on it. Below are some practical WordPress tips for any company involved in mobile app development;

1. Never be afraid to get it:

The toughest step is always the first one. In order to be proficient at WordPress, you need to take that first step to install the software and never be afraid to get it wrong the first time. Keep trying to make it work; play around with a couple of things. Don't be afraid to break a couple of things. It is from mistakes that the seed of knowledge grows.

2. Choose a theme that suits your brand or market:

Themes are used to improve the look and feel of a website. Your WordPress theme should match and compliment your brand and type of market. If you are looking to develop a news site then search the web for themes for a news website, and if it is e-commerce you have in mind, you have to do same. It doesn't make any sense to use an e-commerce theme for a photography website.

3. Mobile friendly theme:

It is not good enough to find a wonderful theme that matches your business or product, you should ensure the theme is mobile friendly. More than ever before people are interacting with the web on their mobile devices than through their laptops and desktops, this is by almost 10%. If your website looks great on your laptop but is an eyesore on mobile then you have achieved practically nothing.

4. Make use of extensive online help:

One of the secrets behind the immense success and popularity of WordPress is its open source nature, which allows thousands of developers and designers around the world to build on what has already been written rather than start from scratch. Similarly, WordPress has extensive online help and tutorials that can assist top app development companies in becoming more proficient in the handling of WordPress.

Although WordPress is very user-friendly, as a beginner you will still very likely to come across areas that you may find difficult to navigate. In such cases never hesitate to seek online help. WordPress is blessed with developers, designers, and enthusiasts who are always too willing to help out.

5. Focus on the basics:

Like it was mentioned above, as a beginner, you are very likely to run into difficult areas that may force you to want to reconsider your web development project. In order to prevent this from happening, focus on the basics of your WordPress site, at least for starters. There are so many themes and plugins enough to make you dizzy. Don't get carried away by them. Ask yourself anytime you come across a new theme or plugin that you wish to get; will this theme/plugin directly improve my business?

Focus on what is most important for your business website, which is, getting a suitable theme which works best on desktop and mobile and installs the minimum number of plugins that is needed to make the site function (nothing more).

6. Understand SEO:

Search engine optimization refers to any action that is aims to increase the ranking of links or websites in search result. To have a successful top app development companies website you need to understand search engine optimization tactics and rules. You need to have a fair understanding of what keywords, slug, meta description, links, alt text stands for. This puts you in a better position to create contents that are easy to locate and would rank higher in search engine result.

7. Save codes:

WordPress is easy to manage and posts and pages can be easily edited via the visual editor. But as you go deeper you are likely to have cause to do some technical editing of HTML/CSS. As time goes on you will discover that you use certain bits of codes quite often. Memorizing such codes is often not too effective so also is having to type them every single time you need it. Instead, you can keep a list of your most frequently used codes in a DOC file. This way, it is easily accessible anytime you need it and you don't have to worry about it being correct or not.

8. Regular backup:

Accidents and mishaps happen, even online. In order not to be a victim of this there is need to regularly backup your site. Backing up your site ensures that in situations where accessing your backend becomes a problem, you have everything that you need to restore your site and continue where you stopped. There are several plugins that allow for regular automatic backup of a website data.

9. Professional hosting service:

Having a professional web host service can take the majority of your headache off you. A professional web hosting service will provide secure, fast hosting environment with automated backup and point and click restore. Top app development companies should be able to focus on developing their businesses rather than having to worry about loading time and website security. A professional web hosting service will help you secure your website and provide you with good SEO.

10. Get ahead of update:

One of the reasons WordPress sites are easily hacked is due to users refusal to update their sites. Plugin updates are released regularly, and mostly to patch security vulnerabilities. A site that is not updated will be easily hacked. Therefore, it is important to stay on top of updates and to regularly update your site.

Author's Bio: 

Kenneth Evans is a Content Marketing Strategist for Top App Development Companies, a research platform for top app development companies in the world. He has been contributing to various blogging platforms and Forums.