Many people want to get started on YouTube to make a living while traveling or to share their knowledge and interest. Yet, reaching a wide audience like this is becoming every day more difficult with all the competition. If you aim to get more subscribers and be one of the most popular YouTubers, these tips might of help.

Promote Videos at the End
When people find a video they like, they are likely to want to keep on watching more of what they came from. If users watch many and like them all, they are very likely to subscribe to the page.

But how can one do this? Well, doing self-promotion is a great way. Right when a video finishes, add a short clip of another one that is related to it. With just 10 seconds of some of the best scenes, it should suffice. And the best part is that this can be done natively from YouTube’s End Screen editor.

Add a Subscribe Button

This hack is very simple to implement and can increase the subscription rate up to 70% more. When uploading a video, YouTube gives the option of adding a watermark with a logo. While this is very nice, it does not really do much for the channel. But, if one replaces that with a subscribe button, it can really help. Of course, it should also include a link that gets the task done.

Interact with the Audience

A study carried out by the YouTube team itself found out that talking to viewers helps to increase the number of subscriptions. This happens because people get to see the YouTuber as a real person, just like them, who cares about what they have to say. In this way, these users usually become a loyal community.

In spite of this, most content creators never take the time to do reply to comments. Fortunately, this means that when someone does it, he instantly stands out from the crowd as a person who is kind and caring. Doing this is time-consuming, and that may put some people off. But, if done right, it can yield amazing results.

Tell Viewers What You Are All About

Most people get lazy when they have to write an “about us” section, so they just skip it. That is the worst they could do. Having a section that explains what content can be found on the channel has two main advantages. First, it allows introducing keywords that help rank the channel high in searches. Second, it is a great opportunity to tell potential subscribers why they should hit the “subscribe” button.

The best part is that writing a great “about us” section is not hard at all. One needs to include some key info, like which topics the channel deals with. Then, explain how the channel works, like when new videos are uploaded. And finally, use a convincing call to action that encourages users to subscribe.

Identify Your Strengths

Knowing which content works your audience likes the most is essential. And the best way to do this is with YouTube Analytics. This tool provides information on how users interacted with what was posted. To know which type of videos converts the most, one has to go the “Subscribers” section, and then to “YouTube Watch Page”. There, there is a ranking of the videos that brought in the most subscribers.

The first in the list is the one that matters the most. There are some things with it that can help to get even more subscribers. First, feature it at the end of every new video. Just a pop up recommending to watch it should be enough. Creating a new playlist that starts with that recording could also be useful. It could even become the channel’s trailer so that it is the first thing people see when they enter it.

Stand out from the Crowd

Whichever niche, there are probably plenty of people in it. What can one do to stand out from the crowd and get people to subscribe? Well, there are many options.

One of the first things to do is create a motto that describes what the channel has to offer. But be creative, do not write something like “I teach cooking”. Instead, try to find something that sets the content apart and makes it special. For example, “Deliciously beautiful recipes for people on a budget”.

Now that this is done, the phrase should be everywhere, from the cover photo of the channel to the intro of every video.

Create an Engaging Channel Trailer

This is probably the first thing viewers see when they enter a channel. Here are some tips to bear in mind to create an introductory video that converts.

In the previous tip, we talked about the importance of having a catchy motto. Since you have taken the trouble to create it, use it. And this is the best place to do so. It would be best to place it within the first seconds of the recording.

Also, try not to make an endless trailer. It should be only an introduction, so try not to go over 60 seconds. And use this time to highlight the best content of the channel. Including a few good scenes from the most popular videos is a good idea.

Do Not Only Stick to YOUTUBE

It is a good idea to spread the word in other places too. Using a blog to link to a video, for example, is very smart. If people are reading the content of the page and they are interested in it, they are very likely to like the video too, if the content is related.

Use Calls to Action

Many people like a video and would like to support the YouTuber who made it but do not know how to do so. So, with only telling them to give the video a thumbs up and subscribe, it is possible to increase conversion rates greatly. And do not be afraid to be straightforward. Just telling viewers to hit the subscription button is fine.

Look Professional
When users see a new channel, they know right away if the YouTuber is a beginner. Some clues that give people away have a poor page design. And what better way to solve this than hiring a professional designer? Another important thing to do is organizing the videos so that the most engaging ones appear first.

Becoming a popular YouTuber requires lots of hard work, but it is totally possible to do with some dedication. Hopefully, these tips will help you in the way to the top!

Author's Bio: 

Linda has worked more than eight years in the publishing industry, providing unique and varied writings. She has experience in successfully implementing PR strategies and organization, including events and meetings (congresses, industry symposiums, and training workshops).