How many times you have heard people say, there is nothing to read in the newspapers or magazines, they are full of ads. Haven’t you seen TV viewers getting upset over too much ads coming in between a popular programme.

Many people conveniently forget that their favourite newspaper is available for six or ten Indian Rupees only because the advertisers are paying for it as readers pay only 5% of the production cost. This applies to television as well- producing a programme and airing it is costly and it can be beamed free of cost only if advertisers are there to pay for showing their ads in between popular programs.

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