Today’s web developers, digital marketers, and SEO specialists have more tools and resources at their fingertips than ever before. So, how do we choose the right tools from such a large array of quality options?
If you’re unsure what tools are most supported by the SEO companies in 2020, we have you covered. Below, check out our list of the 10 SEO tools you need to be using to kick off the new decade!

Google Tools

When optimizing for Google, your most valuable resources are often close to home. Google tools like Keyword Planner, Google Analytics, Google Search Console, Mobile-Friendly Test, and Page Speed Insights help you understand exactly what Google sees when they look at your webpage.
• Keyword Planner – Find the right keywords to focus on for your website.
• Google Analytics – Monitor your website’s performance and visibility in different channels and plan your marketing campaigns accordingly. Start making data-driven decisions for your business.
• Google Search Console – It gives you an overview of your website’s organic search visibility and performance. You can also monitor errors flagged by Google and fix them to make sure Google can crawl and index your site properly.
• Mobile-Friendly Test Tool – It allows you to test whether your web page is mobile-friendly or not. It also provides you with recommendations for improvement.
• Page Speed Insights – Run a page speed insights test to see how fast your website is. Analyze the full list of opportunities and diagnostics and improve them. A faster website simply means more revenue.


Ahrefs remains one of the top tools in the business for detailed SEO analysis on websites, domains, keywords, and trending content, with helpful, surprisingly current data regarding search volume and domain quality.

Answer the Public

A great tool for content research, Answer the Public produces a wealth of relevant long-tail keywords with regional results, giving you terrific insight into what people are searching for on Google.


One of the earliest heavyweights in the world of SEO resources, Moz offers a wide range of keyword and on-page optimization tools that remain at the forefront of the industry. The MozBar Chrome Extension is a particularly valuable tool.


Panguin SEO Tool by Barracuda Digital helps you determine whether your site has been impacted by recent updates to Google’s search algorithms.

Screaming Frog

Screaming Frog is the best in the business at unearthing potential SEO issues in your site. Unlike most cloud-based tools, Screaming Frog is a software program that must be downloaded and run via your operating system. The free version of Screaming Frog can crawl up to 500 pages of a website, reporting on any SEO issues it finds.


SEMrush is a comprehensive SEO tool for search, social media, and content marketers alike. With multiple toolkits tailored to various digital marketing specialities, SEMrush offers a deep dive into the performance of specific keywords and helps you tailor a fully optimized approach.


This powerful analysis tool helps markets pinpoint issues that are negatively affecting their site’s quality score, Siteliner’s biggest competitive advantage is its unparalleled speed. With up-to-the-minute results, you get the information you need, when you need it.

WP Smush

WP Smush is a valuable image optimization tool to help WordPress users ensure faster load speeds and higher quality scores. Smush can also bring down your hosting costs by lowering your overall network bandwidth.

Yoast SEO

One of the most popular plugins available on WordPress, Yoast SEO gives you a real-time assessment of your content’s SEO value, offering tips to optimize every blog, article or landing page with readability scores and an optimization checklist.

Author's Bio: 

Prabin is one of New Zealand’s top SEO specialists. He has over 6 years of experience in Web Development & Digital Marketing, specializing in SEO, CRO, Analytics and expertise in the wider digital marketing eco-system.