Everyone is struggling with change and with the enormous obstacles that must be overcome to achieve innovation. Something has to be on the list, there has to be time and money for it, and then you have to have customer insight.
There are many obstacles before innovation can finally be realized, says Steve Jobs, founder of Apple the world’s first trillion dollars company. He has specialized in innovation for many years and stated that he can structure part of the process with his structured step-by-step plan and inventions.
In its structure, innovation can be started from four points:
• Technology: For example, you have new technology, and then the question is what someone can do with it.
• Customer bottleneck: This is where a problem from a customer is started and how a company can solve it is being asked.
• Need: For example, a company must innovate because of a market collapse.
• Idea: The company starts here with a simple design that can be worked out.
Regardless of where someone starts, there are a dozen activities that everyone has to go through to arrive at a workable business case to implement innovation.
It would be best if you actually started a notable change with what people call a 'new business case'. That is actually nothing more than a plan for your idea, technology, customer bottleneck or your innovation initiative.
innovation actually revolves around three things. "One, how do I solve something relevant to a customer? Because otherwise, you won't change the behaviour. Secondly, is there a business model for us? Thirdly, can we make it? First uncertainty.
By going through a step-by-step plan for innovation, a company can answer these questions and come back with a plan. It would help if you practised becoming a better innovator. Whether you work for a large company, a medium-sized company or work as a freelancer.
For example, you should try to get people to take more mindful steps at the start of innovation, which means that if they really start in a formal project of a company, the chance of success is much higher.
Go talk to customers, look at other sectors. Then you gain new insights, and then the ideas come naturally.
Apple tremendous growth is not based on a few years. It is a journey of decades and countless efforts of people that strive hunger and gone through mental pressures. Jobs was committed to the goals, and finally, he did. In the crisis, the group lost a substantial part of its turnover. However, Steve Jobs was fired in 1985 and apple struggled to regain heights but failed badly.
Jobs returned to the company in 1997 and kicked off the bad guys and started the innovation process. You are probably familiar with the launching ceremony of the first iPhone, and it was phenomenal. The company then sat down with a series of revelries, such as customers and stores. The company also looked to other sectors for inspiration such as Mac, iPad and Mac book air laptops.
Apple alone became the neck to neck tech competitor to Microsoft in the century and present. What Jobs did in real sense? He made the smartphone more intuitive, innovative, and according to user needs. Although, there were other smartphones manufactures to date like Nokia, Samsung and LG that offering 3G connectivity in their products, but who likes clicky buttons and unusual designs that they are seeing from decades.
The innovation dominates when it is affordable, accessible, and more useful than others in the market. This is what intel did in the processing industry, and currently, Huawei jumps to higher levels in the smartphone industry. What you initially need in your smartphone? A good display, decent camera, good specs on paper, strong battery capacity, and last but not least, reasonable price. You can get great features in a 1000$ galaxy and meanwhile on 700$ Huawei. Preferably you’ll opt for the affordable one with all set of features, right.
So, think different.
Iqra Shabbir is an entrepreneur and a pro blogger who writes on various success ideas and share her point of views on marketing and development studies.