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MARKETING/BUSINESS DEVELOPMENT
PROFILE15+ years of experience in marketing particularly in the areas of:
- Media management: Account Executive, Program Director, Marketing Director, Promotion/Sales Coordinator
- Advertising/Sales: Radio, Cable TV, Broadcast TV, Internet
Major markets: Detroit, MI and Minneapolis, MN
- Public Relations/Promotions/Event and Entertainment Marketing
- Sports and Sponsorship selling
- Business development, negotiation and strategic planning
- Media (TV / Radio / Internet):composition, writing, and voice-over
Additional experience with: contesting, direct response lead-generation, product trial/sampling, product introductions
EDUCATION Michigan State University, BA, Advertising East Lansing, MIGTE National Sales Training Dallas, TexasDale Carnegie- Public Speaking/Effective Human Relations Grand Rapids, MISystem 21 Strategic Solutions Selling Grand Rapids, MITCI Media Services Professional Selling Skills Grand Rapids, MI
EXPERIENCE Independent Contractor Consultant present Eden Prairie, MNMarketing consulting and media campaign management for a Minneapolis medical company conducting clinical trials for new surgical procedure and implant device.
- Plan, execute and evaluate trial-participant recruitment advertising campaign using internet and radio in Los Angeles and New York
- Plan test, trial-participant recruitment advertising campaign using cable TV in Los Angeles
- Research, evaluate, make recommendations and implement media options (national cable infomercials, in-store signage/display, promotional item and point-of-purchase advertising)
- Creative and copy consulting and composition
FOX Entertainment Group-KMSP/WFTC Account Executive Eden Prairie, MN
- Presented and closed advertising and promotional platforms on station website; achieved 200% online/internet budget
- Conceived, presented, closed and executed first-ever, multi-level, co-op program for Minnesota Twins baseball programming
- Key account categories: QSR, Education, Event/Entertainment, Insurance
Format: FOX and MyNetwork affiliates Tribune Broadcasting-WXMI TV Senior Account Executive Grand Rapids, MI
- Billed over $8.7 million first 6 years; recognized for new, direct business creation
- Increased spending share of key regional accounts, recognized for account revenue growth
- Presented and closed promotion initiatives for station website
- Sold in-game and sponsorship advertising for Detroit Lions and NFL football, MLB, NASCAR, Big-Ten football and basketball
- Key Account categories: Automotive (Regional Dealer Association, Multi-store dealer groups, individual stores)
Retail, Event/Entertainment, Beverage Format: FOX affiliate Clear Channel Radio- WJLB/WDFN Account Executive Detroit, MI
- Developed, presented, and closed revenue and promotional proposals for six-figure, advertising budgets of major corporations; Designed logistics to implement proposal plans; Executed plans
- Developed and executed custom radio advertising and promotional campaigns
- Maintained deadlines and corporate goals in a fast paced environment; Reached and/or exceeded sales goals consistently
- Key Accounts and Categories: Coca-Cola, Anheuser-Busch, Events/Entertainment, Automotive
Formats: Urban and Sports Radio One Inc-WDTJ/WDMK/WCHB Account Executive Detroit, MI
- Interviewed clients, identified options, offered recommendations and negotiated closings; Recognized for new business creation and revenue maximization
- Developed and executed custom radio advertising and promotional campaigns
- Key account categories: Beverage, QSR, Events/Entertainment, Automotive, Retail, Grocery
Formats: Urban CBS Radio-WYCD Account Manager Detroit, MI
- Reactivated account list and increased billing over 50% in first three months
- Identified, solicited, sold, and coordinated new business with sponsorship of station events
- Key account categories: Beverage, Events/Entertainment, Automotive, Retail, Grocery
Format: Country Tele-Communications Incorporated Cable Account Executive Grand Rapids, MI
- Focused on long-term local direct business; achieved 74% of annual budget by April
- Created co-op marketing plan for business association; recognized as “Best Advertising Campaign”
- Developed and executed two-market promotion for new beverage product launch
- Key account categories: Beverage, Events/Entertainment, Automotive, Retail, Grocery
COMMUNITY INVOLVEMENT Advertising Federation of Grand Rapids, volunteerCoca-Cola’s “Art of Harmony” Detroit competition- volunteer, judgeFund-Raising activities for: March of Dimes, St. Jude’s Children’s Hospital, Ronald McDonald House, Junior Achievement, The Greater Grand Rapids Committee, American Red Cross, Muscular Dystrophy Association and others. |
