|
|
Bill AustinAdvertising, Public Relations, and Marketing Expert
Bill Austin Quick Facts
Main Areas: Marketing, Advertising, Public Relations, SEO, Search Engine Optimization, Patents, Publications, Invention, Wireless Personal Area Networking, Technical Training Institute, Wireless Enterprise Local Area Network Applications, Telecommunications, Information Security, Web server security, Intranet, Extranet, Collaboration Tools, IEEE, World Wide Web, Internet Fundamentals, Manufacturing Engineering, Software, database design, databases, Advanced Manufacturing, Six Sigma, Producibility, Analysis, Tools, process engineering, systems engineering, intelligent systems engineering
Best Sellers: The Perception of a Difference Career Focus: Consulting, Public Speaking, Affiliation: Scottsdale Job Network, Maricopa County Fair, Community Information and Referral, AZICE, Progressive Arizona Network, Arizona Technology Council, Arizona Entrepreneurs, Better Business Bureau, Scottsdale Chamber of Commerce, East Valley Living, Ahwatukee Foothills Comedy Club, GAZEL, Arizona Sales Pros, Alpha Gamma Sigma
• One year Subscription to Search Engine Submission If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday”, that’s advertising.
If you put the sign on the back of an elephant and walk it into town, that’s promotion.
If the elephant walks through the mayor’s flower bed, that’s publicity.
And if you get the mayor to laugh about it, that’s public relations.
If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.
And, if you planned the whole thing, that’s Marketing!
- Unknown
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. - Peter F. Drucker 1909-, American Management Consultant, Author
There are reasons some businesses are hugely successful, others “get by” and the less fortunate fail. From a marketing perspective it seems quite simple: You must know your customers and what it takes to make them happy.
There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post, for support, rather than for illumination.
Marketing is what you do when your product is no good.
No great marketing decisions have ever been made on quantitative data
Business has only two functions - marketing and innovation.
My Linkedin Profile is here: Bill Austin There is lots of historical information about me and what I have accomplished in the past.
For current information about AZhttp, Inc., visit the Company Website and read about our Philosophy of Internet Marketing, our Small Business Marketing Products, and our Company Values.
To determine whether your company, product or service can benefit from my help, read this article about "How to Tell if Your Website Needs Professional Help."
You can also call (480) 998-0246 to discuss your requirements. Recommended Experts and Friends
|
|
Home|
Articles|
Free Newsletters|
Discussion Board|
Event Calendar|
Self Help Experts|
Self Improvement Store
Membership| Inspirational Quotes| IQ & EQ Tests| Complete Directory| Positive News| Media| Videos Submit Articles| Submit Site| Terms Of Use & Disclaimer| Contact| Advertise| About Us © 1996-2007 SelfGrowth.com. All rights reserved. |

